If your company is going to be involved in any type of trade show, you need to have some type of token gift to give to the attendees. Giving out calendars or pens is not going to be enough; besides, everyone does that. You want to leave the people with a reminder of your company and what it is you do. Promotional products are available for almost anything. When you start looking at catalogs, consider the following to make sure your brand is the first one that comes to mind when a consumer needs a service or product you provide.
Know Who Will Be Attending
Since this is a trade show, you can be sure that the people attending will be business people. However, you need to consider for which industry the trade show is being held to understand better the people that will be there. If possible, try to find out what gender will be more in attendance. It is also a good idea to consider the average income of the people in the industry too. You may want to spend a bit more money, for better promotional products if it is a rather high-income industry. While it will cost you more for each piece, you can expect to have higher sales tickets from the show. If the company is paying its employees high wages, it also spends good money on the products they buy to run the business.
Make it Something Useful
You want the consumers to have a use for your promotional item. The more they use it, the more your brand is on their mind. Since it is a trade show, one idea is a tote bag. This will give them something to carry around all the other promotional products they are given. Of course, you want it to be one that will last and that they will use once they leave the show. Consider the industry and what type of items they will always have a need for. Restaurant trade show attendees can almost always use extra kitchen utensils and office workers can use thumb drives. While something cute and quirky will make consumers smile or laugh when you give it to them, it often ends up in the trash or given to a child when they leave.
If you go to a number of different trade shows, for different industries, be prepared to have a number of different promotional products to pass out. If you can fit the gift to the industry and person receiving it you can be sure it will be used often, reminding them of your company each time they do.